Product specs
From an idea to a document you can build from: screens, flows, rules and edge cases. Before a single line of code.
01 · Selected work

A multiplayer board game in the browser: open a room for friends with an invite code, or play against bots.
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A digital library of Hebrew children's books: original illustrations, vowel-pointed text and page turns like a real book.
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A daily appreciation journal: three entries a day, an archive and a streak, all saved on the device.
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An ordering site for a sourdough bakery: pick your loaves, and the order goes out on WhatsApp.
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A field-operations system for a political party: new members, coordinators, tasks, house meetings and a field map.
A private system behind a login. The screens show sample data.
02 · Approach
A good website doesn't just look good. It feels right on every click, loads fast, speaks to people in their own language and brings in customers. I build products where the design and the code are one and the same.
03 · Services
From an idea to a document you can build from: screens, flows, rules and edge cases. Before a single line of code.
Interfaces that look like a studio product and feel simple from the first tap, in English or in right-to-left Hebrew.
Fast, clean code built for the phone first, with forms that work, analytics and easy upkeep.
Games, 3D and animation in the browser. The part that makes people send the link to their friends.
04 · Process
We get to know the business, the customers and the goal. You leave with a clear proposal: what, when and how much.
Real screens you can click through, before anything is spent on development. We change them until they are right.
We build in short stages, and you see live progress every week.
We go live with a domain, analytics and search, and I stay on hand for improvements.
05 · The Lab
A small game I built from scratch out of the same mechanisms that run this site: a fluid that follows motion, throw physics, a hex board and living type. A round takes 45 seconds. Your best score stays with you.
Pull back anywhere on the board and let go. Hit the lit hexes; several in one shot multiply.
The game needs JavaScript.
Mouse or finger: pull back and release. Keyboard: arrows to aim, hold Space for power, then release.
06 · Let's talk
Tell me in a few words what you want to build. I'll get back to you within one business day.
Meanwhile, feel free to keep scrolling and play in the Lab.